Sales used to be a lot easier. If a person needed a product or solution, they’d reach out to a potential vendor and deal with a salesperson. The salesperson would pitch them the best options to choose. And if the buyer was happy with what they heard, they would make a purchase. Simple, right?

It was a relatively straightforward process, in which marketing was responsible for filling up the sales funnel with leads, and then sales was responsible for getting those leads into the sales pipeline and moving them to a sale. It was predictable.

Now, compare that with how buyers purchase new products or services today. They base a buying decision on their own internal research, which includes anything from Google search, social media, friend recommendations and scouting various web sources. In fact, buyers today move through 60-70% of the decision-making process before they ever engage with a salesperson!

As a result, the roles of sales and marketing have significantly changed, with marketing teams taking over many aspects of the sales process, and sales focusing on deeper relationships and consultative and advisory support. This is a big shift, and it brings a number of challenges for marketing and sales teams to overcome.

At this seminar we will:

1. Discuss what sales enablement is and the measurable benefits

2. Explore the 7 core elements of a sales enablement strategy

3. Access the maturity level of your existing sales enablement program & create an action plan

Who Should Attend:

Do You Have a Sales Enablement Strategy? Sales enablement is a business function carried out by a number of departments to help sales teams be successful in their selling efforts to potential buyers. Sales enablement allows sales reps to have the proper knowledge, tools, processes, and behaviors to maximize every sales opportunity.

This workshop will assist sales executives, reps and marketing leaders who want to reach their sales and revenue goals and are ready to learn the dynamics of sales enablement strategies.

Registration required by calling the Chamber or emailing us office@sidneyshelbychamber.com.

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Modern Sales Strategies to Reach Business Goals